Responsive Websites

Late to Mobile?

2017 marks the 10th anniversary of the iPhone. In 10 short years, this device and the others that followed it changed the way we live…and the way we work in marketing. With mobile phones being a primary device through which people access your website, being mobile friendly, or “responsive” is vital to your success.

How do you know if your website is responsive? If you’re reading this on a desktop, go to your browser, open your site, and change the width of your browser window. Does the content reorganize itself so you can see it all as you reduce the width? If so, your site is responsive. If it truncates content as you reduce the width, it is not. If you’re reading this on a mobile device, open your website in a browser. If you need a magnifying glass to read it, your site is not responsive to a variety of devices.

(And if that’s too much effort, just take the Google mobile-friendly test.)

Why is having a responsive site important? Here are just a few reasons:

  1. If your site is not responsive, you’re losing young visitors! Millennials access web content on their phones more than through desktop computers. If they’re part of your key audience, you need a site that is usable to them, on the device of their choice.
  2. If your site is not responsive, you’re not showing up in Google searches on people’s phones! That’s right, you can be first page on a google search from your desktop, but if your website is not responsive, you will not show up in organic search results on phones, iPads and other devices. Put simply, your non-responsive site undermines all the money you’ve spent on SEO services and keyword-loaded professional content.
  3. If your site is not responsive, you’re losing tablet visitors too! Remember the iPad you bought mom so she could FaceTime with the grandbaby? Well she’s surfing the web on it too. And she doesn’t have the patience (or maybe even the eyesight) to navigate your non-responsive site. Beyond mom, think of all your clients using tablets in the field while doing their work.

Sometimes, depending upon the platform on which your site is built, making it responsive can be a relatively inexpensive investment. Even if your site is a behemoth in terms of scale and platform, we can create mobile-specific versions of your site to get key info to your audiences when a browser detects they’re using a mobile device or tablet.

It’s quite simple to figure a simple solution for most any site – just ask us!

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