SPK interviewed IT decisionmakers from potential corporate customers of Webroot’s online and mobile security projects. We learned how they shopped for products, how vendors made their short-lists, and what they were looking for.
We used this information to create a series of product demos that addressed key questions and concerns that came up in the product-selection process. Then we put them in a format that allowed decisionmakers to share the product information with their superiors and teams.
Check out the end product here.