Our goal is to understand the expectations users bring to their online interactions with your products and messages and to help you understand and meet those expectations.

Create a Customer Profile from Customer Videos

Through the use of professionally video recorded interviews, Consumer Research Associates creates customer videos to highlight insights discovered through the ethnographic research process, allowing you to truly see your customers.

Through these professionally edited, short customer video clips, customers become internal partners, offering their advice and experience in a way that more quantitative data would never be able to replicate. Additionally, we find that the videos often challenge your internal assumptions, allowing you to see the world through your customers’ eyes.

These customer videos, unique to each project, have been used to create individual customer profiles, which live on internally long after the final presentation is delivered and are often incorporated into training and orientation curricula.

Case Study

Best Buy

The integration of health and fitness product lines into Best Buy stores


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