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SPK interviewed IT decisionmakers from potential corporate customers of Webroot’s online and mobile security projects. We learned how they shopped for products, how vendors made their short-lists, and what they were looking for.

We used this information to create a series of product demos that addressed key questions and concerns that came up in the product-selection process. Then we put them in a format that allowed decisionmakers to share the product information with their superiors and teams.
Check out the end product here

While SPK Media’s research focuses primarily on web and technology users, SPK is also a partner in Consumer Research Associates.