Denver A line: Guerrilla Research Hits the Airport Train

Wondering how our research works?

RTD passenger experience studyThis case study in innovation research is longer than most blog posts, but it’s rich with information and insights into our work. It will take you 10-15 minutes to read. If you ride RTD’s A Line in Denver, it provides a new way of looking at an everyday experience – you may even want to read it on the train! If you don’t ride RTD’s A Line, it’s a quick example of a research methodology we use to improve customer communication and experience.


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