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SPK interviewed current and lapsed blood donors, as well as non-donors, to help Bonfils identify requirements and functionality for an online blood donor portal.

Automatic email reminders and personal goal functionality we recommended allowed Bonfils to increase donations among regular donors while helping to convert infrequent and lapsed donors to regular-donor status. Extensive FAQs and content about safety and eligibility that we both recommended and created not only reduced customer service call volume, but also encouraged new donors.

While SPK Media’s research focuses primarily on web and technology users, SPK is also a partner in Consumer Research Associates.