SPK Media offers electronic communications solutions to help you reach your audiences and to maintain ongoing and reliable communications.

Best Buy

SPK worked with a quantitatively focused research firm to conduct the qualitative components of a study for Best Buy. SPK conducted focus groups, interviews and shop-alongs with fitness machine and accessory consumers to help Best Buy learn more about expected product selection, pricepoints, and preferred shopping environments.

At the end of the project, we were able to tell Best Buy which of the three concept stores customers liked most, and we provided videotaped feedback from customers along with our own analysis.

We are happy to discuss our research projects with you if you’d like to learn more

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